A
Alt Tags: Text descriptions added to images on your website, helping search engines understand the content of the image and improving accessibility.
Anchor Text: The clickable text in a hyperlink. Using relevant, descriptive anchor text can help search engines understand what the linked page is about.
B
Backlinks: Links from other websites pointing to your site, which can boost your site's authority and search engine rankings.
Benchmarking: The process of comparing your website's performance against main competitors. This helps identify areas for improvement and opportunities to outperform in your industry.
Branded Keywords: Search terms that include your company or product name.
C
Content Marketing: Creating and sharing valuable content to attract and engage a target audience, ultimately driving profitable customer action.
Crawlability: How easily search engines can explore and index the content on your website.
D
Domain Authority: A search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).
E
E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness): Google's principles for evaluating the quality of web content and its creators.
G
Google Search Console: A free tool provided by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.
H
Head Keywords: Short-tail keywords containing broad terms, typically consisting of one or two words. They have high search volume but are highly competitive.
I
Indexation: The process of search engines adding your web pages to their database, making them eligible to appear in search results.
Internal Linking: The practice of linking from one page on your website to another, which helps distribute page authority and improve navigation for users and search engines.
K
Keyword Density: The number of times a keyword appears on a web page compared to the total number of words on that page.
Keyword Research: The process of identifying and analysing the search terms and phrases that people type into search engines when looking for information, products, or services related to your business.
L
Local SEO: Optimising your online presence to attract more business from relevant local searches, crucial for UK-based businesses.
Long-tail Keywords: Longer, more specific phrases often containing three or more words. They have lower search volume but less competition and can drive more targeted traffic.
M
Meta Tags: Hidden text in your website's HTML that provides information about a page to search engines and website visitors.
Middle Keywords: Keywords that fall between head keywords and long-tail keywords, offering a balance between search volume and competition.
Mobile-First Indexing: Google's approach of predominantly using the mobile version of a website's content for indexing and ranking.
N
Non-branded Keywords: Generic terms related to your industry or niche that don't include your brand name.
O
Off-Page Optimisation: Building your site's reputation through activities outside your website, such as earning backlinks and engaging on social media.
On-Page Optimisation: Tailoring your site's content and structure to rank for specific keywords, including elements like meta tags, headings, and internal linking.
Organic CTR (Click-Through Rate): The percentage of people who click on your organic search listing after seeing it in the search results.
Organic Traffic: Visitors who come to your website from unpaid search engine results, as opposed to paid advertising.
R
Robots.txt: A text file that tells search engine crawlers which pages or sections of your website should not be processed or crawled.
S
Schema Markup: A type of structured data added to your website's code to help search engines better understand your content and potentially create rich snippets in search results.
SEO (Search Engine Optimisation): The art of refining a website to attract more visitors from search engines. It encompasses on-page optimisation, off-page optimisation, and technical SEO to improve your online presence and search engine rankings.
SEO Audit: A thorough review of your website's ability to appear in search engine results pages (SERPs). It examines your site's architecture, content, and backlinks to identify issues affecting visibility and performance.
SERPs (Search Engine Results Pages): The pages displayed by search engines in response to a user's search query.
T
Technical SEO: Ensuring your website is fast, mobile-friendly, and easy for search engines to crawl and index, which contributes to better search rankings.
U
User Experience (UX): How easy and enjoyable your website is to use, including factors like mobile responsiveness and navigation structure.
V
Voice Search Optimisation: Adapting your content to be easily discoverable and relevant for voice-based search queries.
X
XML Sitemap: A file that lists all the important pages on your website, helping search engines discover and index your content more efficiently.
