Strategic marketing | Marketing Advantage | Applied Digital Marketing

Strategic, tactical and creative marketing that gives you the competitive edge.

Remaining fresh, relevant and on-point comes down to sharp B2B marketing strategies and tactics.

Whether it’s key positioning statements, new product launches or seasonal campaigns, we combine our market insights with relevant marketing tactics, to keep your communications fresh, sharp and timely.

Marketing is (at the very least) a two-way conversation, so we work in partnership with you to create crisp content that attracts attention, engages and leads to decisive calls to action.

Planning ahead, while being responsive to changes to markets or customer behaviours, is all part of the marketing mix - so we keep our eye on the ball for emerging trends or market conditions that may affect your marketplace, and your position within it.

With a wealth of experience across sectors as diverse as steel and industrial chemicals to luxury knitwear and corporate brand activation, we bring strategic expertise, commercial acumen and creative judgement to every marketing challenge.

And, as a Google Partner, our certified expertise and professional performance standards give you the additional reassurance that you’re working with an agency that continues to stay up to speed with industry tools and best practice.

SEO and GEO keyword-rich content

Getting search engines to find your content comes down to SEO. Deploying the keywords that we’ve sourced from our Foundations™ stage, SEO enables us to build the visibility of your content in web copy, blog content, case studies - and even on social media platforms.

Consistent, incremental use of keywords helps optimise every piece of content to reach your target audience and grow your business - progress that we can measure through analytics.

PPC

As a Google partner with access to the latest tools, we help businesses unlock the full potential of PPC by designing strategic campaigns tailored to specific goals - whether that’s increasing leads, boosting e-commerce sales, or improving brand visibility.

With expert keyword research, ad creative, and ongoing performance optimisation, our job is to ensure that every pound spent works harder to drive meaningful results and long-term growth.

Social media marketing

Social media platforms are where you can amplify your visibility with up to the minute communications on every aspect of what you do. Without a social media presence, you’re missing a critical component of client communication. Our job is to help you harness the potential of social media by creating tailored strategies that align with your brand voice and business goals.

From eye-catching content and targeted ad campaigns to community management and performance analysis, we apply our expertise to ensure that every post and interaction strengthens brand presence, drives engagement, and builds lasting customer relationships.

Content marketing

Content marketing is essential for driving long-term online visibility, building trust with your audience, and improving your website’s performance in search engines. Fresh, relevant and expert-based content is not just essential for client engagement, but plays a key role in attracting organic traffic, and increasing the likelihood of conversions.

As part of our close working relationship with our clients, we develop long term content strategies that help you build a strong portfolio of high value, search-optimised content. From topic planning and SEO research to writing and publishing, we ensure every piece adds measurable value to your brand and online presence.

Email marketing

Email marketing remains one of the most effective ways to develop customer relationships and drive repeat business. Crafted with your brand tone of voice, and delivered in sync with your seasonal marketing campaigns, it plays a powerful role ensuring that you remain in touch with your target audience, with timely and relevant content.

From high tech coatings and luxury knitwear to high performance commercial flooring, we’ve helped a wide range of businesses reach their target customer groups with engaging, measurable email communications that create a compelling reason to respond. Every campaign we create brings together our expertise in copywriting, design and automated scheduling.

Measurement and analytics

Creative Digital Results. Measuring the impact of your marketing campaigns is crucial to driving continuous improvement. We integrate Google Analytics 4 (GA4) into your website to track key performance data such as traffic sources, user journeys, and content engagement.

We also closely monitor the performance of your social media campaigns, using platform-specific analytics to measure reach, engagement, click-through rates, and audience growth. And as a Google Partner, we draw on advanced tools and our training to gain tactical insights into your entire marketing strategy.

Marketing Advantage™

Process

Challenge

Every successful marketing strategy comes down to knowing all the facts, which we gather in our Foundations™ stage.

For optimum results we need to know the financial parameters that we’re working with too.
Smart budgeting gives us a clear picture of how to prioritise.
You may not want to use all of our core components, but our Foundations™ and Brand Advantage™ programmes provide critical insights that help us understand your business.
By using these we can define your brand, and build these insights into core assets such as your website, and your social media campaigns.

Solution

We need to know your commercial objectives, the key challenges you face as a business and the current conditions within your marketplace. Information that we’re looking for includes:

The pain points of your customers.
Whether your products or services subject to seasonal variations.
What are the key economic drivers that influence buying decisions?
What are the primary routes of communication to your target audience?
By understanding all these components we can devise marketing strategies that give you a range of options around where to invest your budget first, and the metrics we need to put in place to measure success.

Marketing Advantage^TM