STRATEGY
Our first challenge was to bring clarity and coherence to Hillfoot’s many existing sustainability initiatives. From EV adoption and onsite renewable energy generation to efficient manufacturing processes and responsible material sourcing, Hillfoot was already making strides. But these efforts weren’t fully visible to clients, suppliers, or staff.
We worked with Hillfoot to shape these initiatives into a unified ESG positioning that clearly signals their intent and ambitions to all stakeholders. Our collaboration resulted in a dedicated ESG section within the website, providing a transparent space to showcase progress against objectives and goals.
SOLUTION
Hillfoot also wanted to make their ESG commitments stand out visually. We developed and adapted their well-known logo, creating a distinctive Hillfoot Forward sub-brand. This adaptation serves as a symbol of progress and is seen across their fleet and business materials, reinforcing their message wherever they operate.
Hillfoot’s “Present About Our Future” campaign is now central to their story, helping them communicate with credibility and purpose—internally and externally.
A client with a strong foundation, now with the tools to tell a stronger story.
Applied devised a powerful and engaging ESG sub-brand that created a clear and simple message about our ambitious range of sustainability goals and objectives.
Barry Akers, Hillfoot Commercial Director
