STRATEGY
Turning sustainability strategy into brand value
We worked in detail with Pearce to shape a message that was authentic, measurable and aligned with the brand’s pragmatic ethos. Pearce’s ambitions weren’t surface-level. Beyond Scope 1 and 2 targets, the business is determined to lead on Scope 3 challenges—working with suppliers, materials, and logistics networks to minimise its footprint throughout the value chain.
Pearce also became a signatory to the Carbon Disclosure Project and aligned its efforts with the UN’s Sustainable Development Goals, but these milestones needed more than internal reports—they needed to be front and centre in their brand story.
SOLUTION
A platform that reflects action, not just intention
We designed and delivered a dedicated ESG section for Pearce’s website: ‘Accountable. Measurable. Achievable.’ The space allowed Pearce to take ownership of its sustainability story—covering product lifecycle audits, circular economy practices, carbon targets, and responsible supply chain initiatives.
Aligning people behind the message
Once the external story was right, we turned to the internal audience. We helped Pearce cascade the message to employees via a campaign designed to make sustainability practical, personal, and part of everyday work. From simple workplace actions to the ability to speak confidently about the company’s ESG commitments, we gave the Pearce team the tools to become brand advocates.
WHY IT MATTERS
Through Applied’s strategic input, Pearce now communicates its ESG ambitions with authority—demonstrating measurable progress to clients, suppliers and stakeholders worldwide.
We helped Pearce strip away the noise and create a sustainability narrative that speaks the language of its industry and their people.
We've had enormous benefits from working with Applied on our ambitious ESG programme. They have brought clarity and simplicity to a complex project.
Paul Shilling, Pearce Group Managing Director
