So, what does this all mean - and what are the advantages of engaging a certified Google Partner agency to manage your ad campaigns?
What is a Google Partner certified agency?
Before an agency can call themselves a Google Partner, they need to prove their skills and expertise in managing Google Ads campaigns. This includes employing qualified staff, participating in ongoing training programmes, and most importantly, showing how they help clients grow their customer base and increase revenue.
How does this help you?
Knowledge and experience
Selecting a Google Partner ensures that you will be working with people who are proven experts in creating and managing successful Google Ads campaigns.
Certified agencies are regularly reviewed to ensure they are maintaining Google’s high standards and delivering outstanding service. Google Partners have strong knowledge and understanding of techniques and best practices to maximise the success of their Google Ads campaigns and ensure clients always receive the best return on investment.
Complete use of Google Ads features
There are many different settings and features within Google Ads that can have an impact on the success of your ads.
Working with an accredited Partner ensures that you can take full advantage of all the available feature to enhance campaign performance, optimise ads and ensure best practice.
Access to new features
As a certified Google Partner we're one step ahead of the curve as we receive access to new beta features. For our clients, this means they're at the forefront of PPC advertising innovation.
We're offered the opportunity to use and test beta features up to a year before it's available to the general public. When working with a Google Partner agency, you can incorporate innovative features well ahead of your competitors.
Return on investment
As with any form of advertising or marketing, you’ll want to achieve a healthy ROI from your AdWords campaign.
Working with specialists who know how to interpret results, optimise ad copy, landing pages and build effective bid strategies, will help to drive conversions and improve your ROI.
Talk to an expert
Get in touch with our Google certified PPC experts to discuss how we can improve your paid advertising efforts.
