A new approach to selling luxury events - visual identity by Applied

Luxury without so much as mentioning it

Challenge

Ricordi clients don’t just want great food and fine wine, they want it wrapped up in the occasion of a lifetime planned with meticulous attention to detail.

No two Ricordi experiences are the same, so they wanted us to create a brochure that inspired their customers to start with a blank sheet of paper, and work with them to imagine endless possibilities.

Solution

Together our creatives devised a brochure that would trigger ideas through the telling of stories.

Inspirational but understated, the Ricordi approach to events is based on the power of memories - the ones you’re about to make.

From an evening drinks reception in a replica 1950s Ferrari garage to an anniversary event in a Tuscan-inspired farmhouse in the Cotswolds, the Ricordi brochure was conceived as a marketing exercise where “luxury” is never mentioned, but where the styling, design and creative intent put you under no illusion that this is a company that will devise events that even surpass the expectations of those who demand the very best.