Strategy
Because Expedite existed, albeit under the umbrella of Fusion IT, we had a blank sheet of paper to work from.
But clearly where we needed to direct their new identity was through a series of design cues that made some oblique reference to file management within the wider context of technology.
To help reinforce their leading status within this fast growing technology sector, their new website would also be a portal for case studies and insights into recent projects and industry topics such as legal tech and cyber security.
Solution
The complexities of Expedite Law’s specialist portfolio called for us to find a way to visually represent the brand as simply and memorably as possible.
Our Applied Brand Advantage workshop programme helped us to understand their values, what their expertise stood for, and how they stood out from the competition. In turn, we were able to develop a brand personality, tone of voice and look and feel for the brand.
Our response was to translate the efficiency of the commercial enterprise into an identity system which focuses on process, speed and efficiency.
IMPACT
With its new stand-alone identity and purpose-built website, Expedite Law has emerged as a confident and assured brand within a sector where expertise, trust and dependability are non-negotiables.
Today their website plays a key role in asserting these values to a highly demanding target audience.
"Every credit to the team at Expedite Law for making some brave decisions throughout the brand strategy phase - the outcome now sets them on the next level in terms of their market status."
