Strategy
Our initial development included a built-in design configurator which enables customers to create and specify racewear to their individual style and measurement requirements.
In its second iteration we introduced a:
centralised order management app that enabled HRX to oversee the progress of every single order;
product approval stage that enabled customers to approve, reject, amend or add special notes to their order;
team portal where drivers can pick pre-FIA compliant-configured race suits and add/resize sponsor logos.
Solution
Our initial development included a built-in design configurator webapp which enables customers to create and specify racewear to their individual style and measurement requirements.
In its second iteration we introduced a centralised ecommerce order management app that enabled HRX to oversee the progress of every single order; a product approval stage that enabled customers to approve, reject, amend or add special notes to their order; and a team portal where drivers can pick pre-FIA compliant-configured race suits and add/resize sponsor logos.
Impact
Our work on this innovative website, and associated web app, saw us short-listed for the 2022 Drum Roses Awards.
“HRX is a great example where we have created a powerful and successful global web presence for a brand that, in turn, has led to a further series of enhancements. This was a project where we deployed our in-house development expertise to make a complex process look seamless, effortless and simple for both the client and the customer.”
