Strategy
The journey towards their complete new look started with a Brand Advantage workshop aimed at provoking a deeper analysis of what they stood for, what they had to offer, what made them different from the rest, and how we could articulate this both visually and through words and tone of voice.
SnowGate is a great example of how our brand discovery workshop played a really important role in creating a robust corporate identity - one that is so much more than just an exercise in visuals and styling. The values, beliefs and personality of the company all come together in a carefully crafted corporate personality that successfully works both within a physical space as well as across digital and printed media.
Mike McGowan, Creative Director
