Strategy
The journey towards their complete new look started with a Brand Advantage workshop aimed at provoking a deeper analysis of what they stood for, what they had to offer, what made them different from the rest, and how we could articulate this both visually and through words and tone of voice.
SnowGate is a great example of how our brand discovery workshop played a really important role in creating a robust corporate identity - one that is so much more than just an exercise in visuals and styling. The values, beliefs and personality of the company all come together in a carefully crafted corporate personality that successfully works both within a physical space as well as across digital and printed media.
Mike McGowan, Creative Director
Solution
As part of our continued relationship with SnowGate we have been retained to deliver their marketing activity across social media platforms and e-communications, as well as driving awareness of the new brand, and the customer experience that it now represents.
We’ve worked closely with Applied over the last couple of years for the rebranding of our business. The complete makeover involved a new name, new look and new approach. The smooth transition was very much down to Applied’s well managed approach to the rebrand. We continue to work closely with Applied for monthly marketing campaigns and advertising and we look forward to working together in the future to further develop our business.
Oliver Bailey, Manager and Valuer
